Gould Evans Names Lauren MacColl Maass Principal in San Francisco Studio

San Francisco, CA – March 20, 2018 – Nationally-recognized design and planning firm Gould Evans is pleased to announce that Lauren MacColl Maass, AIA, LEED AP BD + C  has been named as a Principal in our San Francisco studio.

Maass brings more than 30 years of architectural design experience to the role–23 of those years in the Gould Evans San Francisco studio. She has been a driving force in the firm’s growth and transformation–a culture-builder who engages our diverse and dedicated group of associates with energy and a sense of fun, a leader and teammate who has forged cross-studio collaborations throughout our practice and a fearless pursuer of new opportunities for the firm. Maass is deeply committed to equity in our profession; she is a member of the AIASF Equity by Design Committee and an enthusiastic promoter of our firm’s dialogue on mentorship and salary parity, engaging employees at all levels throughout the firm.

As a Principal, Maass joins San Francisco Principals Bob Baum and Douglas Thornley in directing design work, leading business development and guiding strategic direction and growth of the San Francisco studio. An advocate and respected practitioner of innovative educational design, she is currently leading the management of the West Contra Costa Unified School District Wilson Elementary School New Campus, a flexible 21st century learning environment intended to enhance learning outcomes for the Richmond, CA community.

“Lauren is passionate about designing to impact our Bay Area communities in very positive and tangible ways,” said Bob Baum, Principal. “The trust she develops with clients, community groups and associates enables partnerships that almost feel like family relationships. Her leadership is helping to shape our values and define our culture.”

Along with Maass, Melissa Farling, FAIA, LEED AP, is being appointed as a Principal in the Gould Evans Phoenix studio. Farling is a renowned thought leader in evidence-based design, who has focused her 30-year career around the impacts of architecture on people. She discovered her passion for research in college and was able to significantly further her exploration at Gould Evans in 2005 when working on the Arizona State University Biodesign Institute, an interdisciplinary facility that has enabled world-class scientific research and revolutionary biomedicine and health outcomes. We are excited that she is rejoining the firm.

Maass’s appointment as Principal is emblematic of the growth in Gould Evans’ vibrant, diverse San Francisco studio, which is currently working on a range of projects that will contribute meaningfully to the Bay Area:

  • The West Contra Costa Unified School District Wilson Elementary School New Campus, Richmond, CA

  • 30 Otis Street, a new mid-rise residential tower in the Mid-Market Hub of San Francisco that will incorporate the City Ballet School

  • The San Francisco State University Holloway Avenue Project, a public-private-partnership with the University to create an eight-story mixed-use student residential building that will anchor a major redesign of the adjacent streetscape in San Francisco

The firm’s recently-renovated studio in the Market Street Hub of San Francisco includes a new storefront space available for community use, underscoring our commitment to the area’s revitalization and our city’s urban future. In the past year, the studio studio has played host to a range of events including an SF Design Week panel discussion about The Hub, a Solar in the City Workshop for the AIASF Community on the Environment (COTE) and a lecture by celebrated lighting designer Johan Moritz, among others.

About Gould Evans:
Gould Evans’ award-winning designs are recognized for their specificity to people and place. Our diverse portfolio of architecture stems from a design process that starts with the client’s goals. We share a passion for regional architecture and design that positively impacts our communities. To learn more, visit

Gould Evans Media Contact
Megan Krtek