Gould Evans Announces Melissa Farling as Principal in Phoenix Studio

Phoenix, AZ – March 20, 2018 – Nationally-recognized design and planning firm, Gould Evans, is pleased to announce that Melissa Farling, FAIA, LEED AP has been named as a Principal in our Phoenix studio.

Melissa Farling is a renowned thought leader in evidence-based design, who has focused her 30-year career around the impacts of architecture on people. She discovered her passion for research in college and was able to significantly further her exploration at Gould Evans in 2005 when working on the Arizona State University Biodesign Institute, an interdisciplinary facility that has enabled world-class scientific research and revolutionary biomedicine and health outcomes. We are excited that she is rejoining the firm. Farling has led groundbreaking workshops and studies in neuroscience and architecture, successfully applying research to designs for a wide range of large-scale public projects.

Farling is deeply engaged in the advancement of our profession: she was a research associate for the Academy of Neuroscience for Architecture beginning in 2006, and then became a member of the Advisory Council in 2013. She has served as co-chair of the National AIA’s Academy of Architecture for Justice (AAJ) Research Committee for a decade, co-organizing and co-leading the first criminal justice neuroscience-architecture workshops, and currently serves as a member of its leadership group. An advocate for her industry, Melissa co-chaired the AIA Women's Leadership Summit 2013, hosted by the AIA Phoenix Chapter, served as a past-president of AIA Central Arizona Chapter (now known as Phoenix Metro Chapter), and served two terms on the AIA Phoenix Metro Chapter Advisory Council.

As a Principal, Farling will join Phoenix Principals Trudi Hummel and Krista Shepherd, expanding the leadership bandwidth of Gould Evans’ Phoenix studio.

“Melissa leads with an incredible design-first approach that engages clients and leaves no avenue unexplored in the process. Her engagement will deepen our ‘leadership bench’ in Phoenix, so we can work even more effectively with clients to uncover unexpected insights and deliver remarkable results,” said Trudi Hummel, Principal. Farling’s appointment as Principal is evidence of the continuing growth and impact Gould Evans’ multidisciplinary Phoenix studio is making throughout Arizona. The studio’s current work includes many major public and private projects around the Valley and beyond.

Along with Farling, Lauren MacColl Mass, AIA, LEED AP, is being appointed as a Principal in the Gould Evans San Francisco studio. Maass brings more than 30 years of architectural design experience to the role–23 of those years in the San Francisco studio. She has been a driving force in our growth and transformation–a culture-builder who engages our diverse and dedicated group of associates with energy and a sense of fun, a leader and teammate who has forged cross-studio collaborations throughout our practice and a fearless pursuer of new opportunities for the firm. Maass is deeply committed to equity in our profession;: she is a member of the AIASF Equity by Design Committee and an enthusiastic promoter of our firm’s dialogue on mentorship and salary parity, engaging employees at all levels throughout the firm.

About Gould Evans
Gould Evans’ award-winning designs are recognized for their specificity to people and place. Our diverse portfolio of architecture stems from a design process that starts with the client’s goals. We share a passion for regional architecture and design that positively impacts our communities. To learn more, visit

Gould Evans Media Contact
Megan Krtek